Sales Strategy + Business Strategy for Wedding Professionals
Alongside planning weddings, I speak and teach across the wedding and event industry on topics including business strategy, pricing psychology, client experience, sustainability, and building a business that lasts beyond the busy season.
My work is rooted in real-world experience from planning weddings, building service-based businesses, and helping wedding professionals move from overwhelmed to structured and sustainable.
My Story
Our stories are not defined by where we start, but by how we choose to rebuild and move forward. From the quiet farming fields of Southwest Oklahoma to the fast-paced world of luxury events, my life has been a masterclass in reinvention. I have walked through the peaks of building successful businesses, and I have navigated the deepest valleys as a survivor of domestic violence. These chapters entirely transformed how I view leadership, faith, and human connection.
That resilience was tested yet again when I moved SSY Events across the country, facing the mountain of starting over from the ground up in a completely new region. It reminded me that success is not a fluke. It is a repeatable strategy rooted in clarity and confidence.
Today, as a wife, mother, wedding planner, and business educator, I pour that hard-won wisdom into everything I do. I equip wedding professionals with the practical, psychological tools they need to master sales and elevate their client experiences. I speak to remind audiences that resilience is a muscle, business is deeply personal, and the most meaningful chapters of our lives are often the ones we have to write from scratch.
SPEAKING - WEDDING INDUSTRY
conferences, workshops, and industry events focused on elevating wedding professionals through business clarity and sustainable growth.
Topics include:
-
Sales strategy and consumer psychology
-
High-converting consultations
-
Client experience and expectation management
-
Wedding execution and event leadership
-
Vendor partnerships and professional reputation
-
The future of the wedding industry and emerging client trends
-
Building profitable, sustainable businesses
Speaking engagements are available for industry conferences, vendor workshops, and private education events.
SPEAKING - RESTORED FOR MORE
Whether speaking at women's conferences, faith-based events, leadership retreats, or community gatherings, I want to share a message of hope, resilience, and restoration.
Drawing from my own journey of overcoming domestic abuse, adversity, and life's unexpected challenges, I encourage audiences to believe they are not defined by what they've endured but by who they choose to become. Through honest storytelling, biblical truth, and practical encouragement, I show listeners that they have the tools to move forward with courage, faith, and renewed purpose.
My goal is simple: to help people discover that their greatest setbacks can become the foundation for their greatest impact.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
775-276-8798