Sales Strategy + Business Strategy for Wedding Professionals
Planning the Plan
Alongside planning elevated weddings, I lead Planning the Plan, an educational platform and speaking brand dedicated to helping wedding and event professionals build businesses that last beyond the busy season.
Through keynote addresses, workshops, and industry education, I teach topics including business strategy, pricing psychology, client experience, and sustainable growth.
My work is deeply rooted in real-world experience: planning weddings, scaling service-based businesses, and equipping creative entrepreneurs with the practical tools they need to move from overwhelmed to structured, profitable, and sustainable.
My Story
Our stories aren’t defined by where we begin, but by how we choose to build. From the quiet farming fields of Southwest Oklahoma to the fast-paced world of luxury events, my path has been a masterclass in reinvention. I know what it takes to launch, scale, and sustain successful service-based businesses which have fundamentally shaped how I approach leadership, strategy, and human connection.
That resilience was put to the ultimate test when I relocated SSY Events across the country, starting over from scratch in a completely new region. Rebuilding a brand from the ground up proved what I had long believed: sustainable success isn't a fluke. It's a repeatable strategy built on clarity, market understanding, and unshakeable confidence.
Today, as a wife, mother, luxury wedding planner, and founder of Planning the Plan, I bring that hard-won perspective straight to the stage. I equip wedding and event professionals with the practical, psychological tools they need to master sales, elevate their client experiences, and build businesses that last beyond the busy season. Business is personal, strategy is everything, and the most powerful version of your brand is the one you choose to build next.
SPEAKING - WEDDING INDUSTRY
conferences, workshops, and industry events focused on elevating wedding professionals through business clarity and sustainable growth.
Topics include:
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Sales strategy and consumer psychology
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High-converting consultations
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Client experience and expectation management
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Wedding execution and event leadership
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Vendor partnerships and professional reputation
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The future of the wedding industry and emerging client trends
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Building profitable, sustainable businesses
Speaking engagements are available for industry conferences, vendor workshops, and private education events.
TOOLS, GUIDES+ MENTORING - WEDDING INDUSTRY
Learn, Grow, + Book More Weddings With Confidence
RESOURCES:
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Production-Ready Templates & Frameworks: Pre-built digital assets, design kits, and workflow templates designed for instant application and maximum efficiency.
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Actionable Playbooks & Strategy Guides: Step-by-step educational guides focused purely on execution, strategy, and real-world results—no fluff attached.
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1-on-1 Mentorship & Career Coaching: Dedicated individual coaching, in-depth portfolio reviews, and tailored action plans to help you overcome roadblocks and achieve your specific goals.
SPEAKING-EVENT INDUSTRY
Conferences, workshops, and industry events focused on elevating Wedding Professionals through business clarity and sustainable growth.
TOPICS INCLUDE:
Conferences, workshops, and industry events focused on elevating Wedding Professionals through business clarity and sustainable growth.
-
Sales Strategy and Consumer Psychology
-
High-Converting Consultations
-
Client Experience + Expectations
-
Wedding Execution + Event Leadership
-
Vendor Partnerships + Professional Reputation
-
The Future of the Wedding + Event Industry and Emerging Client Trends
-
Building Profitable, Sustainable Businesses
Speaking engagments ar available for industry conferences, vendor workshops and private education events.
SPEAKING - RESTORED FOR MORE
Whether speaking at women's conferences, faith-based events, leadership retreats, or community gatherings, I want to share a message of hope, resilience, and restoration.
Drawing from my own journey of overcoming domestic abuse, adversity, and life's unexpected challenges, I encourage audiences to believe they are not defined by what they've endured but by who they choose to become. Through honest storytelling, biblical truth, and practical encouragement, I show listeners that they have the tools to move forward with courage, faith, and renewed purpose.
My goal is simple: to help people discover that their greatest setbacks can become the foundation for their greatest impact.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
775-276-8798